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  • Self-publishing: marketing

    Marketing your book, online and off

    Smashwords: An Indie Author Guide

    by Sabrina Distribution

    Smashwords is a retailer and an ebook distributor, and a great choice for indie authors. Why? Because the platform lets you upload once and sell on multiple outlets, saving authors a lot of time, and it offers a number of marketing options. If you want a step by step on how to upload and distribute […]

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    Indie Authors: Marketing Books by Collaborating

    by Sabrina Information

    Marketing in teams often pays off more than marketing by yourself. Author assistant Kate Tilton and many others, including S.R. Johannes have advocated street teams, which involves getting fans to rally and support a book. But there are also some clever ways to form groups among authors who write in your genre. Jason Kong wrote on […]

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    Indie Authors: Using YouTube

    by Sabrina Information

    Video can be a very important component of an indie author’s marketing strategy. In addition to book trailers, authors can make videos for a myriad of purposes, such as Behind the scenes Showing off research that went into the book Interviews Having actors play characters or scenes Explaining concepts (for nonfiction books) Animating themes or […]

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    Indie Authors: Launching a Book

    by Sabrina Information

    At first, launching a book may seem daunting. But it helps to plan the launch in increments, and also, know that ebooks have an indefinite shelf life, so that even though it’s nice to have a strong start, there’s always time to build up buzz and excitement around a book. Creating a Book Launch Plan […]

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    Guest Post: The UK Self Publishing Conference

    by Sabrina Information

    By Derek Cross – Cross Publishing Services The third annual Self-Publishing Conference covered a multitude of useful topics for aspiring and established authors alike. One topic in particular held resonance: using social media to promote books. On May 9, the third Self-Publishing Conference was held in UK’s Leicester University. Over 150 budding and published authors congregated […]

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    Indie Authors: Selling Books

    by Sabrina Information

    After doing all the hard work of writing, editing, and designing your book, it’s nice to be able to sell it. There are a number of creative ways to sell an ebook these days. Book Promotion Hub recommends selling via online book clubs, which includes Goodreads, Amazon Book Club, BookTalk.org, and Book Mooch. You can also […]

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    Indie Authors: Press Releases

    by Sabrina Information

    Press releases may be considered to be a more traditional form of marketing, but they can still be very effective, even for books. Part of the trick is to release the press release at the right time, usually around a book’s launch. Then you need to drive traffic towards it. But before doing that, you […]

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    Indie Author Marketing Guide: Google Plus

    by Sabrina Information

    Google Plus is a social media platform that is not as talked about as Facebook or Twitter, but can be very important, depending on your niche. Google Plus Basics For those who may not be too familiar with Google Plus, here are a few of the basics. First, you fill out a profile, with a […]

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    Indie Authors: Building Your Brand and Writer Platform

    by Sabrina Information

    To be a successful indie author, you need to have a brand / writer platform. At first, this may sound like a daunting task. And yes, it is a lot of work. But I’ve found that it helps to outline goals, and then break down your plan into small steps that you can easily do […]

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    Indie Authors and Authorpreneurs: Teaching Online Courses

    by Sabrina Information

    To many people, self-publishing means producing ebooks. But nowadays, that’s a limited way of thinking. A lot of indie authors call themselves authorpreneurs, and at least some of them have expanded their business to include not only books, but other digital content such as blogs, podcasts, videos, and even online courses. Making and selling your […]

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    Guest Post: Get More Blog Traffic with These Free Keyword Research Tools

    by Sabrina Information
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    By Brian Lang – Founder, Small Business Ideas Blog Finding and using the right keywords is essential when it comes to running a successful blog. Brian Lang, owner of Small Business Ideas Blog, covers how to research the best keywords. Blogging is a great way for freelance writers and authors to showcase their skills and start building a […]

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    Guest Post: Global Fans? Get Global Links

    by Sabrina Distribution

    By Cole Lakes – Director of Operations, GeoRiot GeoRiot builds links that work “across countries, devices, and stores.” The company also recently acquired BookLinker.net, which creates a universal link for a book “that works for all Amazon stores.” If you’re an indie author, chances are you’re taking advantage of Amazon’s international online store to promote and sell […]

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    Indie Authors: Gathering Data and Marketing Your Work

    by Sabrina Information

    You may already know, but I’m a big fan of data. It’s so useful, and can help streamline and make book marketing so much more effective, among other things. One great way to collect data is to do surveys. One great example of how survey data pays off is musician Jim Bianco’s album, Cookie Cutter. NPR […]

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    Indie Author Marketing Guide: LinkedIn

    by Sabrina Information

    LinkedIn is known for being a professional network, and a great place to share your resume online. As an indie author, here are a few ideas of how to use LinkedIn to your advantage: Add your books with links to sale pages on your profile page. LinkedIn allows you to upload cover images, either under […]

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    Indie Author Marketing Guide: Goodreads

    by Sabrina Information

    Next up in the Indie Author Marketing Guide series is Goodreads. Goodreads is a social network for book lovers, now owned by Amazon. Users can join groups, follow authors, rate and review books, compile lists of read books, and promote books with giveaways. According to The Creative Penn, “Goodreads’ recommendation engine is an algorithm similar […]

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    Indie Author Marketing Guide: Pinterest

    by Sabrina Information

    Happy 2015! To kick off the year, I’m starting a series of posts that focus on using social media. Today is all about Pinterest. Pinterest is all about sharing (or pinning) images, and there are many ways indie authors can use this social media platform to their advantage. You can pin images to different boards, and […]

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    Indie Authors: Selling Print Books and Working with Bookstores

    by Sabrina Information

    For indie authors, it can be harder to sell print books than ebooks. But, there are a number of opportunities and methods authors can use to sell print books, and even get their books into bookstores. Holly Brady outlines tips for authors when approaching bookstores. This includes working with local bookstores, working with POD services not […]

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    Lessons Learned From Lisa Kudrow’s The Comeback and Web Therapy

    by Sabrina Information

    Originally posted on my author site on 11/17. I am a TV addict. I have a spreadsheet that tells me what channel and time all the current shows I watch air. My husband set up a DVR that can record up to 4 shows at once, though that’s not always enough. I know the dates […]

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    How To Promote Your Self-Published Book (Guest Post)

    by Sabrina Information
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    By Pedro Barrento – Ideas for a Revolution This post was originally published on Pedro Barrento’s blog, Ideas for a Revolution. Barrento is the author of two books, The Prince and the Singularity – A Circular Tale, and Marlene and Sofia – A Double Love Story. After almost two years promoting my own books I’ve reached the […]

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    eBookStage, a New Marketing Tool for Authors

    by Sabrina Information
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    eBookStage is a new site that offers readers deals for their favorite ebooks. Indie authors can take advantage of the site by submitting their discounted or free ebooks, which eBookStage can help promote to its audience. Daniel Weber, the co-founder and marketing manager at eBookStage, answered some of my questions about the service and how authors […]

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    Planning an Effective Video Strategy with MWP Digital Media

    by Sabrina Information
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    Sometimes it can be difficult for indie authors to think about video, but having a YouTube channel with book trailers, author interviews, and more can help boost an author’s platform. In order to find out what kind of videos work best, My Web Presenters (MWP) Digital Media has a new video marketing comparison tool, which […]

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    An Indie Author’s Insights On Winning Book Awards

    by Sabrina Information
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    By Matt J Pike Matt J Pike is the author of Kings of the World and Apocalypse: Diary of a Survivor (stay tuned for a review of that excellent book). Pike won an award for his book Kings and has agreed to share his insights on the process. Hi all, The wonderful Sabrina has asked me to jot down my experiences when entering […]

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