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  • Self-publishing: marketing

    Marketing your book, online and off

    App Zine Machine, An Easy Way for Indie Authors to Publish Magazine Apps

    by Sabrina Ricci Apps
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    When it comes to digital publishing, indie authors have endless options. In addition to ebooks, authors can produce blogs, podcasts, and even digital magazine apps. One new platform that makes it easy for users to publish magazines is App Zine Machine. Created by App Clover, LLC, a resource in the mobile app market, App Zine Machine launched after 21 months […]

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    Getting Past the Gatekeepers: Promoting Children’s Books

    by Sabrina Ricci Information
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    By Louisa Clarkson – Indicated Now that more and more people self-publishing, it can be hard for new books to get noticed. With that in mind, Louisa Clarkson, founder of Indicated, a promotional resource for indie authors and small presses, has shared three helpful tips on how to promote children’s books, the genre with arguably the most […]

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    Indie Authors: Book Awards

    by Sabrina Ricci Information

    Book awards are a great way for a book to gain prestige and can be an effective marketing tool (you can include a seal on the cover to make your book stand out). They can also lead to traditional publishing contracts. (See my post on becoming a hybrid author.) As a starting point, The Book Designer offers a […]

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    Indie Authors: Offline Marketing Strategies

    by Sabrina Information

    Although online marketing (emails, social media, etc.) are important and can be an effective way to encourage sales of books, offline marketing can be just as powerful. And passing out tangible goods and interacting face to face can help create more loyal fans and stronger networks. Tangible Goods Journey of a Storyteller writes about creating promo […]

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    Writing a Strong Book Description, a.k.a. The Blurb

    by Sabrina Ricci Information

    After the cover, a book description may be the most important tool in selling a book. On a print book, the blurb appears on the back cover. For ebooks, this is the description that appears on every sales page, usually below the cover and just before the reviews. Concise tends to be better, and for […]

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    Finding Ebook Bestsellers

    by Sabrina Ricci EBooks

    With so many new books being published each year, the options for finding new reads are practically endless. More lists catering to different audiences have been springing up over the past couple years to help book buyers. But this post is for both readers and writers. For readers, there are many lists out there that […]

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    7 Strategies and 110 Tools to Help Indie Authors Find Readers and Reviewers

    by Sabrina Ricci Information

    Self-publishing is growing, and with it come new resources. One of the biggest hurdles of being an indie author is finding readers and getting reviews (which helps find more readers). Some people may still consider self-publishing a stigma, and some writers may think that promotion takes away too much time from writing. But many sites, including Outramp, Your Writer […]

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    Using Kindle Countdown Deals as a Marketing Tool

    by Sabrina Ricci Information
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    By Ron Glick Indie authors have to make a lot of decisions when it comes to marketing books. New tools come out frequently. Ron Glick, author of 12 books, weighs in on his experience using Amazon’s Kindle Countdown. Read on for some great insights. Also check out his latest novel, Dorothy Through the Looking Glass. Being an […]

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    5 Ways Gaming Can Help Indie Authors Increase Sales

    by Sabrina Ricci Information

    I recently wrote an article about the similarities between self-publishing and being an indie game developer (soon to be up on IndieReader–stay tuned). It’s pretty cool actually, how the process of creating, marketing, and selling games is so close to the process of writing, marketing, and selling e-books (both even have a few big platforms to […]

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    Kindle, Kindle, Kindle: Amazon’s Latest Publishing Tools

    by Sabrina Ricci Distribution
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    In the last week, Amazon has made three big announcements, all of which I think have the potential to greatly help indie authors. Kindle Countdown Deals The first, and most exciting in my opinion, is the Kindle Countdown Deals. What this means is that authors who publish e-books on Amazon have an easy way of […]

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    How One Successful Indie Author Marketed His Work Up the Bestseller Lists

    by Sabrina Ricci Information

    I’ve mentioned it before, but I’m a huge fan of Hugh Howey. A while back, I had the pleasure of interviewing him, and I found out some of his amazing, and fairly unique, marketing and indie publishing strategies. You can read it here, on Writer Unboxed. I look forward to reading any and all comments!

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    Freebie Strategies for Indie Authors

    by Sabrina Ricci Distribution

    UPDATE: Author David Gaughran has also kindly answered a few additional questions.  Using free as a tool can be very beneficial to authors. When Amazon first started their KDP Select program, many authors were able to take advantage of the five freebie days offered during every 90-day exclusivity period, and shoot to best-selling status. However, […]

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    Udemy: Increasing the Volume of Recorded Videos in 9 Easy Steps

    by Sabrina Ricci Information
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    Publishing a course on Udemy has been a great learning experience. I’ve already gotten some feedback for my course, How to Create Beautiful E-Books. One of the suggestions was to increase the volume of my video lectures, so I spent some time researching how to do that without having to reshoot all the videos. Turns out it’s […]

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    The Udemy Platform and Coupon Codes

    by Sabrina Ricci Information
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    Udemy is a popular online learning platform that was launched in 2010. According to the site, you can learn real skills from real experts. Anyone can sign up for courses on topics ranging from photography to golf to e-books. And on the flip side, anyone can create a course in their field of expertise. However, […]

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    Interview on Scribd: Getting the Word Out

    by Sabrina Ricci Information
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      Yesterday Scribd posted an interview with me on self-publishing tools and getting book reviews. It was a great experience and I want to thank Taylor for the interview. Below is an excerpt. You can read the full article here. It used to be that the success of a book was dictated by the reviews […]

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    Turning Your Blog into an E-Book

    by Sabrina Ricci EBook Conversion
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      I like to experiment, and recently I decided to try turning my blog into an e-book. Or more specifically, uploading my blog to Kindle as a subscription service. There are many ways to turn a blog into an e-book, and in the future I may play around with some of them. But for now, the […]

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    Promoting Books With Social Media

    by Sabrina Ricci Information
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    Social media is a big part of book marketing, and it’s interesting to see how many different tips people offer for all the social networks. Wishpond created an informative infographic that shows most customers (from social media) come from Facebook and LinkedIn. The Book Shepard recently posted a guide for the best and worst times to post […]

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    Marketing Your Blog With Guest Posts

    by Sabrina Ricci Information
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    I’ve been reading a lot of posts on Joel Friedlander’s TheBookDesigner.com, which is a great site for indie authors. One recent post was “The Top 7 Strategies for Blog Marketing.” All of the tips made sense, but the two that intrigued me the most was guest posting and blog carnivals. Guest Posts Guest posts are […]

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    The Shifting Landscape of Book Reviews

    by Sabrina Ricci Information

    Originally published on HuffingtonPost and IndieReader. Read the full article here. With few exceptions, major news publications do not review indie books, even though more than 235,000 titles were self-published as of 2011. This lack of coverage in traditional media outlets, however, has not stopped indies from their rise. To the contrary, according to a recent New York Times article, […]

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    Marketing Indie Books

    by Sabrina Ricci Marketing

    Marketing can be a tricky aspect of self-publishing. On the one hand, there’s really no limit to the amount of money you can spend doing it, but there are a lot of ways to be ineffective. Below are a few guidelines I’ve learned from experience and heard about from other writers on creating effective marketing […]

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    6 Tips to Successfully Crowdfund a Project

    by Sabrina Ricci Funding

    Crowdfunding is hard. To do it successfully, and to be like the high profile projects on Kickstarter, Indie Go Go and other platforms and raise thousands, hundreds of thousands, and even millions of dollars means treating the crowdfunding process like a full-time job. Here are some tips I’ve learned the last couple years, both from experimenting with crowdfunding […]

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