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  • Self-publishing: marketing

    Marketing your book, online and off

    An Indie Author’s Insights On Winning Book Awards

    by Sabrina Ricci Information
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    By Matt J Pike Matt J Pike is the author of Kings of the World and Apocalypse: Diary of a Survivor (stay tuned for a review of that excellent book). Pike won an award for his book Kings and has agreed to share his insights on the process. Hi all, The wonderful Sabrina has asked me to jot down my experiences when entering […]

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    Indie Authors: Tracking Book Sales

    by Sabrina Ricci Information

    Earning a living as an indie author is very difficult. There are no advances, and books compete with well-known authors as well as other forms of entertainment, such as movies, TV shows, and music. A couple years ago, many people claimed that most self-published authors earned less than $250 (even only a few traditionally published authors sell enough books […]

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    Indie Authors: Making the Most of Twitter Profiles

    by Sabrina Ricci Information
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    Twitter recently changed the layout of profiles, which creates a lot of opportunities for authors. Lynda.com has a very helpful database of articles, including a recent one called “Make the Most of the Twitter Profile Page.” It goes over in detail the changes in Twitter headers. Below is an excerpt: In the center column of […]

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    Indie Authors: Marketing Books With Videos

    by Sabrina Ricci Information

    With digital media, indie authors can now take advantage of videos to help grab the attention of readers and sell their books. I’ve been thinking about this topic for a while, and there’s a lot to consider. Videos can be used in multiple ways, such as teaser trailers, snippets of scenes, author interviews, and even […]

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    Indie Authors: It’s All About the List

    by Sabrina Ricci Information

    Marketing is a huge, integral part of indie publishing, but it doesn’t have to be hard. There are a lot of different pieces, but one of the most effective and longest lasting is building an email list. The email list has a few different names. Mailing list, subscribers, sign-ups, newsletter. But it all boils down […]

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    Indie Authors: Finding Your Audience

    by Sabrina Ricci Information

    It’s not the most glamorous aspect of indie publishing, and it’s definitely hard work, but finding the target audience for your book is an important step when it comes to successfully self-publishing. Knowing your readers and who may be potentially interested in what you have to say can make marketing down the line much, much […]

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    Indie Authors: Pricing Your Ebooks

    by Sabrina Ricci Information

    Pricing an ebook may be one of the hardest pieces of marketing when self-publishing. After writing, editing, proofing, designing, packaging, promoting, and uploading to distribute, the next step is to decide how much to charge. Most people say it’s best to experiment with pricing, either by price pulsing or even just changing things up every […]

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    The Ins and Outs of Blogging as a Professional Writer

    by Sabrina Ricci Information

    Blogging is one of the best ways to build a platform, both as a book author and as a freelance writer. I plan on posting more about the specifics of being a freelancer, now having done it for a while, but blogging seems a good place to start, since it applies to both types of […]

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    App Zine Machine, An Easy Way for Indie Authors to Publish Magazine Apps

    by Sabrina Ricci Apps
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    When it comes to digital publishing, indie authors have endless options. In addition to ebooks, authors can produce blogs, podcasts, and even digital magazine apps. One new platform that makes it easy for users to publish magazines is App Zine Machine. Created by App Clover, LLC, a resource in the mobile app market, App Zine Machine launched after 21 months […]

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    Getting Past the Gatekeepers: Promoting Children’s Books

    by Sabrina Ricci Information
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    By Louisa Clarkson – Indicated Now that more and more people self-publishing, it can be hard for new books to get noticed. With that in mind, Louisa Clarkson, founder of Indicated, a promotional resource for indie authors and small presses, has shared three helpful tips on how to promote children’s books, the genre with arguably the most […]

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    Indie Authors: Book Awards

    by Sabrina Ricci Information

    Book awards are a great way for a book to gain prestige and can be an effective marketing tool (you can include a seal on the cover to make your book stand out). They can also lead to traditional publishing contracts. (See my post on becoming a hybrid author.) As a starting point, The Book Designer offers a […]

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    Indie Authors: Offline Marketing Strategies

    by Sabrina Information

    Although online marketing (emails, social media, etc.) are important and can be an effective way to encourage sales of books, offline marketing can be just as powerful. And passing out tangible goods and interacting face to face can help create more loyal fans and stronger networks. Tangible Goods Journey of a Storyteller writes about creating promo […]

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    Writing a Strong Book Description, a.k.a. The Blurb

    by Sabrina Ricci Information

    After the cover, a book description may be the most important tool in selling a book. On a print book, the blurb appears on the back cover. For ebooks, this is the description that appears on every sales page, usually below the cover and just before the reviews. Concise tends to be better, and for […]

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    Finding Ebook Bestsellers

    by Sabrina Ricci EBooks

    With so many new books being published each year, the options for finding new reads are practically endless. More lists catering to different audiences have been springing up over the past couple years to help book buyers. But this post is for both readers and writers. For readers, there are many lists out there that […]

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    7 Strategies and 110 Tools to Help Indie Authors Find Readers and Reviewers

    by Sabrina Ricci Information

    Self-publishing is growing, and with it come new resources. One of the biggest hurdles of being an indie author is finding readers and getting reviews (which helps find more readers). Some people may still consider self-publishing a stigma, and some writers may think that promotion takes away too much time from writing. But many sites, including Outramp, Your Writer […]

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    Using Kindle Countdown Deals as a Marketing Tool

    by Sabrina Ricci Information
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    By Ron Glick Indie authors have to make a lot of decisions when it comes to marketing books. New tools come out frequently. Ron Glick, author of 12 books, weighs in on his experience using Amazon’s Kindle Countdown. Read on for some great insights. Also check out his latest novel, Dorothy Through the Looking Glass. Being an […]

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    5 Ways Gaming Can Help Indie Authors Increase Sales

    by Sabrina Ricci Information

    I recently wrote an article about the similarities between self-publishing and being an indie game developer (soon to be up on IndieReader–stay tuned). It’s pretty cool actually, how the process of creating, marketing, and selling games is so close to the process of writing, marketing, and selling e-books (both even have a few big platforms to […]

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    Kindle, Kindle, Kindle: Amazon’s Latest Publishing Tools

    by Sabrina Ricci Distribution
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    In the last week, Amazon has made three big announcements, all of which I think have the potential to greatly help indie authors. Kindle Countdown Deals The first, and most exciting in my opinion, is the Kindle Countdown Deals. What this means is that authors who publish e-books on Amazon have an easy way of […]

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    How One Successful Indie Author Marketed His Work Up the Bestseller Lists

    by Sabrina Ricci Information

    I’ve mentioned it before, but I’m a huge fan of Hugh Howey. A while back, I had the pleasure of interviewing him, and I found out some of his amazing, and fairly unique, marketing and indie publishing strategies. You can read it here, on Writer Unboxed. I look forward to reading any and all comments!

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    Freebie Strategies for Indie Authors

    by Sabrina Ricci Distribution

    UPDATE: Author David Gaughran has also kindly answered a few additional questions.  Using free as a tool can be very beneficial to authors. When Amazon first started their KDP Select program, many authors were able to take advantage of the five freebie days offered during every 90-day exclusivity period, and shoot to best-selling status. However, […]

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    Udemy: Increasing the Volume of Recorded Videos in 9 Easy Steps

    by Sabrina Ricci Information
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    Publishing a course on Udemy has been a great learning experience. I’ve already gotten some feedback for my course, How to Create Beautiful E-Books. One of the suggestions was to increase the volume of my video lectures, so I spent some time researching how to do that without having to reshoot all the videos. Turns out it’s […]

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