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  • Self-publishing: marketing

    Marketing your book, online and off

    Indie Authors: Building Your Brand and Writer Platform

    by Sabrina Information

    To be a successful indie author, you need to have a brand / writer platform. At first, this may sound like a daunting task. And yes, it is a lot of work. But I’ve found that it helps to outline goals, and then break down your plan into small steps that you can easily do […]

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    Indie Authors and Authorpreneurs: Teaching Online Courses

    by Sabrina Information

    To many people, self-publishing means producing ebooks. But nowadays, that’s a limited way of thinking. A lot of indie authors call themselves authorpreneurs, and at least some of them have expanded their business to include not only books, but other digital content such as blogs, podcasts, videos, and even online courses. Making and selling your […]

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    Guest Post: Get More Blog Traffic with These Free Keyword Research Tools

    by Sabrina Information
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    By Brian Lang – Founder, Small Business Ideas Blog Finding and using the right keywords is essential when it comes to running a successful blog. Brian Lang, owner of Small Business Ideas Blog, covers how to research the best keywords. Blogging is a great way for freelance writers and authors to showcase their skills and start building a […]

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    Guest Post: Global Fans? Get Global Links

    by Sabrina Distribution

    By Cole Lakes – Director of Operations, GeoRiot GeoRiot builds links that work “across countries, devices, and stores.” The company also recently acquired BookLinker.net, which creates a universal link for a book “that works for all Amazon stores.” If you’re an indie author, chances are you’re taking advantage of Amazon’s international online store to promote and sell […]

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    Indie Authors: Gathering Data and Marketing Your Work

    by Sabrina Information

    You may already know, but I’m a big fan of data. It’s so useful, and can help streamline and make book marketing so much more effective, among other things. One great way to collect data is to do surveys. One great example of how survey data pays off is musician Jim Bianco’s album, Cookie Cutter. NPR […]

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    Indie Author Marketing Guide: LinkedIn

    by Sabrina Information

    LinkedIn is known for being a professional network, and a great place to share your resume online. As an indie author, here are a few ideas of how to use LinkedIn to your advantage: Add your books with links to sale pages on your profile page. LinkedIn allows you to upload cover images, either under […]

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    Indie Author Marketing Guide: Goodreads

    by Sabrina Information

    Next up in the Indie Author Marketing Guide series is Goodreads. Goodreads is a social network for book lovers, now owned by Amazon. Users can join groups, follow authors, rate and review books, compile lists of read books, and promote books with giveaways. According to The Creative Penn, “Goodreads’ recommendation engine is an algorithm similar […]

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    Indie Author Marketing Guide: Pinterest

    by Sabrina Information

    Happy 2015! To kick off the year, I’m starting a series of posts that focus on using social media. Today is all about Pinterest. Pinterest is all about sharing (or pinning) images, and there are many ways indie authors can use this social media platform to their advantage. You can pin images to different boards, and […]

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    Indie Authors: Selling Print Books and Working with Bookstores

    by Sabrina Information

    For indie authors, it can be harder to sell print books than ebooks. But, there are a number of opportunities and methods authors can use to sell print books, and even get their books into bookstores. Holly Brady outlines tips for authors when approaching bookstores. This includes working with local bookstores, working with POD services not […]

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    Lessons Learned From Lisa Kudrow’s The Comeback and Web Therapy

    by Sabrina Information

    Originally posted on my author site on 11/17. I am a TV addict. I have a spreadsheet that tells me what channel and time all the current shows I watch air. My husband set up a DVR that can record up to 4 shows at once, though that’s not always enough. I know the dates […]

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    How To Promote Your Self-Published Book (Guest Post)

    by Sabrina Information
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    By Pedro Barrento – Ideas for a Revolution This post was originally published on Pedro Barrento’s blog, Ideas for a Revolution. Barrento is the author of two books, The Prince and the Singularity – A Circular Tale, and Marlene and Sofia – A Double Love Story. After almost two years promoting my own books I’ve reached the […]

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    eBookStage, a New Marketing Tool for Authors

    by Sabrina Information
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    eBookStage is a new site that offers readers deals for their favorite ebooks. Indie authors can take advantage of the site by submitting their discounted or free ebooks, which eBookStage can help promote to its audience. Daniel Weber, the co-founder and marketing manager at eBookStage, answered some of my questions about the service and how authors […]

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    Planning an Effective Video Strategy with MWP Digital Media

    by Sabrina Information
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    Sometimes it can be difficult for indie authors to think about video, but having a YouTube channel with book trailers, author interviews, and more can help boost an author’s platform. In order to find out what kind of videos work best, My Web Presenters (MWP) Digital Media has a new video marketing comparison tool, which […]

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    An Indie Author’s Insights On Winning Book Awards

    by Sabrina Information
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    By Matt J Pike Matt J Pike is the author of Kings of the World and Apocalypse: Diary of a Survivor (stay tuned for a review of that excellent book). Pike won an award for his book Kings and has agreed to share his insights on the process. Hi all, The wonderful Sabrina has asked me to jot down my experiences when entering […]

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    Indie Authors: Tracking Book Sales

    by Sabrina Information

    Earning a living as an indie author is very difficult. There are no advances, and books compete with well-known authors as well as other forms of entertainment, such as movies, TV shows, and music. A couple years ago, many people claimed that most self-published authors earned less than $250 (even only a few traditionally published authors sell enough books […]

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    Indie Authors: Making the Most of Twitter Profiles

    by Sabrina Information
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    Twitter recently changed the layout of profiles, which creates a lot of opportunities for authors. Lynda.com has a very helpful database of articles, including a recent one called “Make the Most of the Twitter Profile Page.” It goes over in detail the changes in Twitter headers. Below is an excerpt: In the center column of […]

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    Indie Authors: Marketing Books With Videos

    by Sabrina Information

    With digital media, indie authors can now take advantage of videos to help grab the attention of readers and sell their books. I’ve been thinking about this topic for a while, and there’s a lot to consider. Videos can be used in multiple ways, such as teaser trailers, snippets of scenes, author interviews, and even […]

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    Indie Authors: It’s All About the List

    by Sabrina Information

    Marketing is a huge, integral part of indie publishing, but it doesn’t have to be hard. There are a lot of different pieces, but one of the most effective and longest lasting is building an email list. The email list has a few different names. Mailing list, subscribers, sign-ups, newsletter. But it all boils down […]

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    Indie Authors: Finding Your Audience

    by Sabrina Information

    It’s not the most glamorous aspect of indie publishing, and it’s definitely hard work, but finding the target audience for your book is an important step when it comes to successfully self-publishing. Knowing your readers and who may be potentially interested in what you have to say can make marketing down the line much, much […]

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    Indie Authors: Pricing Your Ebooks

    by Sabrina Information

    Pricing an ebook may be one of the hardest pieces of marketing when self-publishing. After writing, editing, proofing, designing, packaging, promoting, and uploading to distribute, the next step is to decide how much to charge. Most people say it’s best to experiment with pricing, either by price pulsing or even just changing things up every […]

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    The Ins and Outs of Blogging as a Professional Writer

    by Sabrina Information

    Blogging is one of the best ways to build a platform, both as a book author and as a freelance writer. I plan on posting more about the specifics of being a freelancer, now having done it for a while, but blogging seems a good place to start, since it applies to both types of […]

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