Self-publishing: marketing

Marketing your book, online and off

Marketing Indie Books

by Sabrina Marketing

Marketing can be a tricky aspect of self-publishing. On the one hand, there’s really no limit to the amount of money you can spend doing it, but there are a lot of ways to be ineffective. Below are a few guidelines I’ve learned from experience and heard about from other writers on creating effective marketing [...]

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6 Tips to Successfully Crowdfund a Project

by Sabrina Funding

Crowdfunding is hard. To do it successfully, and to be like the high profile projects on Kickstarter, Indie Go Go and other platforms and raise thousands, hundreds of thousands, and even millions of dollars means treating the crowdfunding process like a full-time job. Here are some tips I’ve learned the last couple years, both from experimenting with crowdfunding [...]

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What Self-Publishing and Internet Marketing Have in Common

by Sabrina Information
Thumbnail image for What Self-Publishing and Internet Marketing Have in Common

For those of you who don’t know, ClickBank is an affiliate marketing website. People can sign up to either sell their information products, or to promote products and receive a cut of the sale. Recently I was looking through ClickBank’s site, and I stumbled across their tips for Internet marketers. Many of their tips can also be [...]

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Writing for the Holidays

by Sabrina Marketing

I’ve heard this from several writers, especially ones that self-publish children’s books: write books that revolve around a holiday. With St. Patrick’s Day coming up, I thought I’d post about it. 

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Book Discoveries and Recommendations

by Sabrina Information
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For self-publishers, after writing a book, the next biggest step is making people aware that it exists and is worth reading. But in such a saturated market, it can be hard to get your book discovered. Here are three book recommendation tools. Word of mouth is still the most effective way to make a book [...]

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Dealing With Negative Reviews

by Sabrina Marketing

Last summer, I dealt with my very first negative review. It was for the first book of my publishing company, a collection of flash fiction, and I had given the book away for free on LibraryThing in hopes of getting more reviews. Now, even though this was not my book in the sense that I [...]

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How Readers Discover New Books

by Sabrina Marketing

A while back I attended an interesting webcast hosted by Digital Book World, titled “How Social Networks and New Media Are Changing the Ways Readers Discover New Books.” One thing I’ve learned from past webinars is that social media doesn’t really affect book sales. And according to the webcast, publishers only impact 7% of overall [...]

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An Interview With Kate Policani

by Sabrina Marketing

A while back, I had a great opportunity to interview Kate Policani, author of Don’t Judge a Book By Its Magic. She shared some valuable experiences and gave advice on how to be successful at self-publishing. 

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Free Promotional Tools for Self-Published Authors

by Sabrina Information
Thumbnail image for Free Promotional Tools for Self-Published Authors

One of the biggest challenges for self-published and indie authors is marketing and promotion. The more your name and book is out there, the more likely you’ll get noticed and more people will buy your book. But that can get expensive. So below are websites that will let you promote your book for FREE. If [...]

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Other Self-Publishing Tips

by Sabrina Editing

Self-publishing can be a challenge. To do it successfully, you basically run the business of you. Below are some additional things, aside from the writing, editing, marketing, and conversion, to keep in mind.

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Finding Your Readers

by Sabrina Information

I recently received an email about the next steps after self-publishing a book. Unfortunately I average about 200 emails a day so I can’t remember who sent it, but it contained some interesting tidbits. Self-publishing is great, but it’s also important to make sure you reach your readers.

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Self-publishing: Marketing and Publicity

by Sabrina Information
marketing landscape

Image from Business Insider Marketing can seem like a huge task. However, it’s also a very necessary part of self-publishing.

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Marketing Tips for Self-published Authors

by Sabrina Information

As a publisher, I send our authors a checklist of things they can do to help promote their book. I think it’s important to get our authors as involved as possible, partly because the more people helping out, the more people will be reached, and the more books we can potentially sell. Many of our [...]

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How to Write a Press Release

by Sabrina Information

Writing a press release may seem a little intimidating at first, but by following the following guidelines, it can be fairly easy. Press releases are meant to get specific information out to the media, so that the media can pass on that information to a mass audience. With that in mind, remember that all journalists [...]

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