Marketing side of book publishing

News, trends, and innovative ideas

Digital and Social Book Discovery

by Sabrina EBooks
Jellybooks Widgets for Book Samples

Digital Book World hosted an interesting webcast today, called Finding Books Without Borders: Discoverability in a Digital and Social World. Two fairly new companies, Jellybooks and Readmill, talked about how they tackle the issue in their own ways. 

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What’s Going on With Readers Today?

by Sabrina EBooks

What’s Going On With Readers Today from Goodreads A while back, Goodreads asked publishers what questions they would like to ask readers. The results of the Goodreads survey from December 2012 are now up, and there are some interesting finds. I do wonder, however, how accurate these findings are. Yes, Goodreads has a huge base [...]

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Dealing With Negative Reviews

by Sabrina Marketing

Last summer, I dealt with my very first negative review. It was for the first book of my publishing company, a collection of flash fiction, and I had given the book away for free on LibraryThing in hopes of getting more reviews. Now, even though this was not my book in the sense that I [...]

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How Readers Discover New Books

by Sabrina Marketing

A while back I attended an interesting webcast hosted by Digital Book World, titled “How Social Networks and New Media Are Changing the Ways Readers Discover New Books.” One thing I’ve learned from past webinars is that social media doesn’t really affect book sales. And according to the webcast, publishers only impact 7% of overall [...]

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Pinterest Pins (an update)

by Sabrina Marketing

A few weeks ago, I posted some tips I had learned about gaining traction on Pinterest. So now I’m going to follow up with a few of my observations, based on my personal experience: fashion pins are the most likely pins to go viral using hashtags can help, but it depends on the tags you [...]

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New Book Marketing Techniques

by Sabrina Marketing
book cover marketing

As digital becomes increasingly important to spread the word about a new book, Simon & Schuster has successfully found two new techniques to reach their younger audiences. 

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Pinning on Pinterest

by Sabrina Marketing

Pinterest can be a powerful social media marketing tool. Since this is a blog about publishing, and social media is both a form of publishing and a huge part of marketing in the publishing industry, it seems relevant to share what I learned from a webinar on Pinterest, presented by Entrepreneuress Academy. 

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The Reader Revolution: Recap of How the “Publishing Game” is Changing

by Sabrina Future

BEA offered an education series, where many experts participated in panels about a wide range of topics relating to publishing. One of the most interesting panels was called “The Reader Revolution: Changing the Game for Readers, Writers, and Everyone in Between.”

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ChannelCaster, a new social mobile app

by Sabrina Marketing

Apps are becoming a big part of our culture. Recently my sister has gotten into the app world. Right now she’s working for ChannelCaster, and here’s what she has to say: ChannelCaster is a new mobile app that allows users to discover, mash and share content on their mobile/tablet devices. Users are able to create [...]

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Twitter is Taking Over My Life

by Sabrina Marketing

That’s not a terrible thing. I am, after all, in a graduate publishing program and Twitter is a huge part of marketing these days. But finals week starts in T-minus 6 days, and instead of hitting the books, I’ve been tweeting. Not that procrastination is new to me, but usually right about now is when [...]

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Publishing and Law: Marketing

by Sabrina Legal
legal

No that has nothing to do with publishing law. But it was the sign in the bathroom at HBO, where I had my class, and I thought it was kind of funny. And I do love a good sign. Anyway, this week we had a guest speaker: Rick Kurnit. He is an attorney at Frankfurt [...]

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Marketing and Marijuana

by Sabrina Marketing

Earlier this week, my interactive media class had a guest speaker: Kate Rados. She is currently the marketing director for F&W Media, and for part of her presentation she gave us a case study to test our marketing skills. Earlier this year, she had created a marketing campaign for the book, “Marijuana is Safer.” The [...]

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