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    Planning an Effective Video Strategy with MWP Digital Media

    by Sabrina Information
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    Sometimes it can be difficult for indie authors to think about video, but having a YouTube channel with book trailers, author interviews, and more can help boost an author’s platform. In order to find out what kind of videos work best, My Web Presenters (MWP) Digital Media has a new video marketing comparison tool, which […]

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    McDonald’s, the Book Distributor

    by Sabrina Marketing
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    I couldn’t resist. When I heard that McDonald’s planned to give away over 20 million books with their happy meals during the first two weeks of November, I knew I had to see for myself. So on the first day, I bought my first happy meal in like 20 years. To be completely honest, I was excited […]

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    iDreamBooks, A Book Review Aggregator

    by Sabrina Future
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    iDreamBooks is a site that aggregates reviews of books. The goal of the site is right in the tagline: Never read a crappy book again! Founded in 2012 by Rahul Simha, Vish Chapalamadugu and Mohit Aggarwal, iDreamBooks moved to San Francisco as part of 500 Startups. Patrick Lee, co-founder of Rotten Tomatoes, was an early investor, which works […]

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    Slideshare: Write or Read #MyStartupStory

    by Sabrina EBooks
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    My Write or Read #MyStartupStory presentation is the SlideShare of the day! If you like it, please share and/or embed. More shares mean WoR has a better shot at winning the #MyStartupStory contest!

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    Making the Most of Twitter Chats

    by Sabrina Future
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    I’ll admit, I’m not as active on Twitter as I probably should be. It’s all very immediate, and I’m much more comfortable with blogging and emailing, and things where I can take my time. But I recently heard about a creative way that makes conversations on Twitter last longer, and I think makes Twitter chats […]

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    Writers, Readers, Publishers: Present Tense, Future Bold #3

    by Sabrina Marketing

    Last night’s meeting was actually more like the 15th meeting, but I don’t often get the chance to attend anymore, so this is only my third post about the group. The speaker was Jeffrey Sussman, president of Jeffrey Sussman, Inc., a marketing public relations firm in New York City.  The email I received about the […]

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    What’s Going on With Readers Today?

    by Sabrina EBooks

    What’s Going On With Readers Today from Goodreads A while back, Goodreads asked publishers what questions they would like to ask readers. The results of the Goodreads survey from December 2012 are now up, and there are some interesting finds. I do wonder, however, how accurate these findings are. Yes, Goodreads has a huge base […]

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    Dealing With Negative Reviews

    by Sabrina Marketing

    Last summer, I dealt with my very first negative review. It was for the first book of my publishing company, a collection of flash fiction, and I had given the book away for free on LibraryThing in hopes of getting more reviews. Now, even though this was not my book in the sense that I […]

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    How Readers Discover New Books

    by Sabrina Marketing

    A while back I attended an interesting webcast hosted by Digital Book World, titled “How Social Networks and New Media Are Changing the Ways Readers Discover New Books.” One thing I’ve learned from past webinars is that social media doesn’t really affect book sales. And according to the webcast, publishers only impact 7% of overall […]

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    Pinterest Pins (an update)

    by Sabrina Marketing

    A few weeks ago, I posted some tips I had learned about gaining traction on Pinterest. So now I’m going to follow up with a few of my observations, based on my personal experience: fashion pins are the most likely pins to go viral using hashtags can help, but it depends on the tags you […]

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    New Book Marketing Techniques

    by Sabrina Marketing
    book cover marketing

    As digital becomes increasingly important to spread the word about a new book, Simon & Schuster has successfully found two new techniques to reach their younger audiences. 

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    Pinning on Pinterest

    by Sabrina Marketing

    Pinterest can be a powerful social media marketing tool. Since this is a blog about publishing, and social media is both a form of publishing and a huge part of marketing in the publishing industry, it seems relevant to share what I learned from a webinar on Pinterest, presented by Entrepreneuress Academy. 

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    The Reader Revolution: Recap of How the “Publishing Game” is Changing

    by Sabrina Future

    BEA offered an education series, where many experts participated in panels about a wide range of topics relating to publishing. One of the most interesting panels was called “The Reader Revolution: Changing the Game for Readers, Writers, and Everyone in Between.”

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    ChannelCaster, a new social mobile app

    by Sabrina Marketing

    Apps are becoming a big part of our culture. Recently my sister has gotten into the app world. Right now she’s working for ChannelCaster, and here’s what she has to say: ChannelCaster is a new mobile app that allows users to discover, mash and share content on their mobile/tablet devices. Users are able to create […]

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    Twitter is Taking Over My Life

    by Sabrina Marketing

    That’s not a terrible thing. I am, after all, in a graduate publishing program and Twitter is a huge part of marketing these days. But finals week starts in T-minus 6 days, and instead of hitting the books, I’ve been tweeting. Not that procrastination is new to me, but usually right about now is when […]

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    Publishing and Law: Marketing

    by Sabrina Legal
    legal

    No that has nothing to do with publishing law. But it was the sign in the bathroom at HBO, where I had my class, and I thought it was kind of funny. And I do love a good sign. Anyway, this week we had a guest speaker: Rick Kurnit. He is an attorney at Frankfurt […]

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    Marketing and Marijuana

    by Sabrina Marketing

    Earlier this week, my interactive media class had a guest speaker: Kate Rados. She is currently the marketing director for F&W Media, and for part of her presentation she gave us a case study to test our marketing skills. Earlier this year, she had created a marketing campaign for the book, “Marijuana is Safer.” The […]

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