By Andy Thompson – Freelancer
Facebook is one of the biggest social media platforms, and indie authors can use it to help build an audience and promote their books. Guest author Andy Thompson goes over the basics of Facebook pages, as well as strategies on how to implement them.
For any successful business these days, the concept of social media marketing is undeniable. On one hand, we have business giants like Starbucks using their Facebook page to announce their new plans and products. On the other hand, we have rookies (think of your local pizza place) trying to promote social media page, allowing more people to be familiar with their products via the Internet. Proper Facebook page management and using the right Facebook strategies have created success stories for a large number of businesses. Hence, if you can properly manage your social media account, your business might be added to this successful list.
Before you begin your social media exploration spree, here are some Facebook page management basics:
1. Multiple admins
As a page owner, you probably know that you can assign a number of people as administrators as well. There is no limit to this number as long as the ones you include in the circle have liked the page. However, Facebook also provides the option of assigning different positions and privileges to your fellow admins – Manager, Content Creator, Moderator, or Advertiser and Insight Analyst – each with different degrees of allowances. By default, all admins are managers and have page privileges. Hence, when choosing admins, be particular about the post you assign them.
2. Page Insights
An important tool for all page owners, Facebook insights lets you know the reach of your page and how successful the posts are. It is extremely helpful to understand what works and to use this data in promoting the social media page.
3. Public posting preferences
So you’re trying to get a good name for yourself online, but sneaky little punks keep ruining your timeline with negative comments? Apart from trying to improve your product, you can manage your social media reputation by checking who can post to your timeline. By disabling posts by other people on your timeline, you can put a check on negative comments, at least on your Facebook page.
4. Page restrictions
If you’ve got a page about a local nightclub, liquor, or basically anything, you wouldn’t want children to know about. You can now prevent them from finding out about you on Facebook. Two of the most important Facebook page management tools are the age and country restriction tools. These tools let you choose the age group and region of the people whom you would not want to know about the page. Facebook provides you tools for post visibility to different audiences and screening out the profane words so you won’t get into trouble with the conservatives.
Now that you are aware of the basics, here are some tips and Facebook strategies to up your social media account:
1. Use insights
Use the Facebook insights to determine what works most for your page. Is it pictures? Promotional posts? Humor? Increase the number of such posts in the future to gain a greater number of likes and a wider audience. Also, figure out the region and the time you get most of your likes and post accordingly.
2. Pamper your audience
Any successful page makes its audience feel important and involved and that’s exactly what you should do. Replying to the audience’s comments and queries shows that you care. Also, remember to thank your followers whenever you reach a milestone.
3. Get involved
Many companies like Starbucks, Coke, Red Bull and others started out with online campaigns and competitions to get their users involved. You could have, say, an online selfie competition or a hashtag campaign. This tactic is undoubtedly one of the most successful ways in promoting social media pages.
4. Utilize Strategic ads
Facebook ads definitely work and it doesn’t need an explanation. Use insights to find out who and where most of your audience are and publish your sponsored posts with that in mind to get the most of your ad money.
Link other social media accounts such as Twitter and Instagram – this shows you have a larger reach and helps people across social media platforms find you easily.
Whether you own a business page or community page, the proper Facebook strategies and page management will help you reach your target audience. Work hard and smart and you’ll undoubtedly see desired results.
Andy Thompson has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with TroopSocial has given her a whole new opportunity to take writing to a whole new level.