- 73% of those surveyed say they shop around for the best price (meaning platforms don’t matter)
- 83% of those surveyed say they look for what else the author has written once they finish a book (so it’s important for authors to have written multiple books)
- Most people learn about new books via word-of-mouth (friends)
- A fair number of people read books on their cell phones
What’s Going on With Readers Today?
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